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How Group Purchase Decisions Favor Brands

The new omnichannel consumer who seems to be always on, and who receives input from many different sources, is a mixed blessing for marketers. On the one hand, companies no longer control where customers find and evaluate their alternatives. Today it’s more about trying to be everywhere, or at least at the stops you know… Continue reading How Group Purchase Decisions Favor Brands

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Brand naming strategy – how to choose the right name for your product or business and not regret it later

Anyone who has ever had to come up with a name for a new product or a new company, knows how draining the process is, and how the initial excitement is quickly replaced with a feeling of despair caused by the fact that all the good names are already taken. There are many articles covering… Continue reading Brand naming strategy – how to choose the right name for your product or business and not regret it later

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Building An Independent Retailer Brand Advantage

In response to a rumor that he had died and the subsequent newspaper coverage, American humorist, novelist and social critic Mark Twain said, “The reports of my death have been greatly exaggerated.” The same could be said of the independent retailer. In the Age of Amazon, can the local neighborhood retailer really survive? The answer… Continue reading Building An Independent Retailer Brand Advantage